>> A global identity for AI x Human reporters of online mis/dis information

Project


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About


Logically FACTS helps mitigate the risks posed by mis- and disinformation to public health, public safety, election integrity, and national security by enabling platforms to operate safely, responsibly, and compliantly. It is recognised for its role in Meta’s Third-Party Fact-Checking Programme (3PFC) and collaborates with TikTok in Europe.

Its iconic square brackets, repurposed by A—HUMAN, serve as a minimal yet distinctive framing device, highlighting images and iconography while reinforcing brand consistency across factcheck articles, multimedia, and channel content.

In journalism, square brackets are traditionally used to indicate editorial additions or clarifications. Logically FACTS applies this principle visually, using brackets to frame news media and images, guiding the viewer’s attention to the worlds most critical stories.



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Responsibility


Brand Design—Art Direction—Site UI—Company Assets

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