A research-led design practice working across brand architecture, editorial identity, contemporary art & installation.
We are ABCDEFGHUMAN
Recent projects include published 3D-spatial electronic works with Mercury Prize winners Portishead, Ivor Novello winner and composer Hannah Peel and influential industrial band / activists Test Dept — each archived at the British Library; a series of live eco-fashion installations at The Hari Hotel summer exhibition, Belgravia, concept uniforms at the Mandarin Oriental, Hyde Park, and The Wolseley, Piccadilly; a curated poster exhibition, podcast, and posthumous AI-generated live interview in conversation with the late philanthropist and social reformist Lady Olivia Bernard Sparrow.
‘Conceived in 2021, and as the name suggests — what begins at A ultimately repeats back to HUMANITY. As an automatic consequence, each project, each design, every work is delicately treated like sculpture in a gallery: composed, deliberate, and open to interpretation. No conclusions are drawn without justification and, as always, technology and basic talent is at the forefront of each experimentation.’
John Lancaster - Founder