What IF
What IF Henry Moore had designed symbolic climate—adaptable architecture and interiors?
What IF Ultra—Hotels , Clubs and Cruise Liners were a frontline ART statement for working eco-fashion?
What IF Subculture encouraged Graffiti — to reframe what it means to create and consume Public Art?
ABCDEFGHUMAN is a multidisciplinary design practice exploring how brands might ‘Exist, Perform, and Lead’ in Future Formats — encouraging engagement with Artificial Intelligence, embracing Split Identities, transparency, and the Creative Energy of Underground Culture
Brand, Product and Contemporary Design Commissions span Technology, Ecology, and Architecture Concepts, Eco Publishing and Retail, Galleries, Fashion, and Music. Past projects include collaborations with Ivor Novello composer Hannah Peel and the band Portishead, The Mandarin Oriental Hotel, The Wolseley Restaurant, The Arts Club Dover St, The Royal Academy of Arts, Sweet Justice, Scroobius Pip, Monksleigh Energy for Waste, Logically AI and more
Autumn25 Be inspired with a new curated catalogue of ABCDEFGHUMAN Published Works, Wearable Designs and Art Posters, alongside selected works by other authors and artists we really really like, such as…
'PROTEST ART'
'PROTEST ART'
'SOUNDS LIKE A FACTORY ON FIRE',
says a UK Politician on Aphex Twin.
'SOUNDS LIKE A FACTORY ON FIRE', says a UK Politician on Aphex Twin.
'PEOPLE LISTEN TO MUSIC… BUT IN ENGLAND, A LOT OF PEOPLE DON'T LIKE CONTEMPORARY ART',
says Damian Hirst on cultural attention disparity.
'PEOPLE LISTEN TO MUSIC… BUT IN ENGLAND, A LOT OF PEOPLE DON'T LIKE CONTEMPORARY ART', says Damian Hirst on cultural attention disparity.
Over nine thematic chapters, Jessica Lack explores art’s relationships with the media, institutions and the state.
Over nine thematic chapters, Jessica Lack explores art’s relationships with the media, institutions and the state.
Up Next In collaboration with TASCHEN publishing, ‘RRP’ is a new immersive art project rethinking the role of retail in cities, towns and suburbs. Opening Autumn 2025 in the county of Cambridgeshire—a region shaped by literary scholarship, architecture and technological adaptation…
Studio Concept Visual. All Rights Reserved 2025
In an effort to reignite independent retailers in the High St, new installation ‘RRP’ looks to Modern Art for inspiration, after reviewing how the Turner Contemporary Gallery has completely transformed commerce and footfall in the old town quarter of Margate.
Composed of curated books, t-shirts and a retired shop keeper, visitors are invited in to chill + view limited edition Taschen titles inside a gallery style experiential space. 500 x free tickets will be available on a first-come, first-served basis
Subscribe to SUBS — a curated misfit, raw, tactile, and unapologetically original magazine. Each issue arrives in a different physical form — Before digital models, a package with your name on it meant something. How it arrives is part of the point…
New SUBS editions include, ‘Social Anthropology’, ‘The Escape Plan’ and fanzine ‘Instructional Graffiti’ gallery pamphlets — SUBS was conceived to reframe what it means to create and consume public art — without any artistic ambition
Collaborate on a fresh brand look and product id. Show the world what you’re really about. We’ve been helping rebrand CULTURAL CONCEPTS since 2021
