Practising: Innovative Brand Design, Experiences, Creative Direction, and Enterprise
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A—HUMAN is a brand design & enterprise practice curated byJohn Lancaster. The positive, emotional and engaging experiences that people instinctively return to, are brutally accurate.
NEW: Tourism app and art installation WWA, combines technology, commerce, architecture, sound, developed using AI, to creatively identify how brands connect with first-time users. At its best, responsive design doesn’t just function—it can move us.
Learn more about A—HUMAN and recent work:
A—HUMAN is a brand design and enterprise practice curated by John Lancaster. The positive, emotional and engaging experiences that people instinctively return to, are brutally accurate.
NEW: Tourism app and art installation WWA, combines technology, commerce, architecture, sound, developed using AI, to creatively identify how brands connect with first-time users. At its best, responsive design doesn’t just function—it can move us.
Learn more about A—HUMAN and recent work:
TECHNOLOGY — In a world of shifting skylines, travel app ‘Walking with Architecture’ retunes modernist spaces and reimagined landscapes into immersive sonic BRAND identities.
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TECHNOLOGY — A familiar global BRAND identity for AI x Human fact checkers and reporters of online mis/dis information.
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TECHNOLOGY — A familiar global BRAND identity for AI x Human fact checkers and reporters of online mis/dis information.
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DESIGN — A—HUMAN is a Cambridgeshire-based design practice lead by British designer and conceptualist John Lancaster.
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DESIGN — A—HUMAN is a Cambridgeshire-based design practice lead by British designer and conceptualist John Lancaster.
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PUBLISHING — The art of instructional graffiti, social anthropology, free pamphleteering and guerilla marketing.
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PUBLISHING — The art of instructional graffiti, social anthropology, free pamphleteering and guerilla marketing.
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FASHION — Addressing a distinct lack of good-taste in 5-star hotels, clubs and concept dining.
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FASHION — Addressing a distinct lack of good-taste in 5-star hotels, clubs and concept dining.
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ELECTRONICA — Behind the Beats: A 20th century brand design, cultural and industrial icon.
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ELECTRONICA — Behind the Beats: A 20th century brand design, cultural and industrial icon.
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PUBLISHING — Pivotal experimental artists and creatives reveal the MACHINE they most want to be.
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PUBLISHING — Pivotal experimental artists and creatives reveal the MACHINE they most want to be.
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MUSIC — Modernist works of art, recording artists and collectors—Product is back in business.
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MUSIC — Modernist works of art, recording artists and collectors—Product is back in business.
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ARCHITECTURE — Henry Moore inspired climate-adaptable vacation, research and shape-shifting architecture.
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ARCHITECTURE — Henry Moore inspired climate-adaptable vacation, research and shape-shifting architecture.
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