Away from technology, and influenced by the extensive work and communications of architects like Le Corbusier, I leased a second London space in 2015. With a new team, we developed broader brand concepts—leading with statement fashion pieces and workwear—that merged performance branding with architecture and modern design. Having witnessed the wastefulness and irrationality of the fashion industry firsthand, I’ve become a vocal advocate for rational simplicity and industry accountability. In 2022, I was made a member of the British Fashion Council, though I left shortly after.

During lockdown, I returned to the technology space, developing UI/UX capabilities to support responsible brands with minimalist, user-focused digital experiences. At the same time, I published several subscription-based design magazines to support the sustainable print industry. And in 2023, I accepted the role of Brand Design Lead at Logically AI—a tech-corporate focused on reporting online mis/disinformation. Embracing experimentation, I designed the now globally recognised [ LF ] logo. It was a rare moment of perfect timing for a project like that.

Over the past decade, I’ve approached design as an open experiment—one that naturally draws in collaborators, and human-centric work. In 2023, I opened a new practice in Cambridgeshire, merging design, publishing, and technology under one roof. I also recently moved out of London to raise our two children away from the constant hum of Boeing 747s, alongside my partner, UK makeup artist Helen Lancaster.

Aside from brand commissions, I am currently researching and designing ecological installation-architecture for a personal project, titled VO|D ™.’